Websites for dog breeders
Your buyers aren’t local. They arrive with the same questions every litter, and your availability changes every few months. A breeder’s website has to be built around that, and most aren’t.
Built for a different kind of business
Most small-business websites are built for a local trade: a list of services, a contact form, and turning up when someone nearby searches. That’s the wrong shape for a breeder. Your buyers search by breed, often by colour or type, and think nothing of travelling a long way for the right puppy. They want to see the parents, the health testing and what happens next before they ever pick up the phone.
Get that right and the site does the answering for you. Get it wrong and you end up with a site people admire and don’t enquire from.
What a breeder site needs
Litter and availability pages
Current litters, with reserved and sold puppies clearly marked, and kept up to date for you: send me the change and I’ll make it. An old litter still showing as available tells buyers you’ve stopped breeding.
A waiting list and an enquiry form
How the waiting list works, spelled out step by step, and an enquiry form that asks what you need to know before you ring back: what kind of puppy they’re after, and when.
Deposits and terms in plain English
What the deposit is, when it’s paid and what it covers, on the page and linked to your terms, so nobody finds out on the phone.
Health testing, shown not claimed
The tests done, the results, and which parents they apply to. Buyers who know the breed look for this first, and its absence gets noticed.
The dogs themselves
A page for each of your dogs, with a proper photograph and a few lines about them, and earlier litters grown up with the families who have them.
The licence details the law asks for
If you’re licensed, your name and licence number shown clearly, and every puppy advert carrying what the regulations require. Read what the law requires on the page.
Found by buyers across the UK
Pages built around what buyers actually search for (breed, colour and type), plus guides that answer what they search before choosing a breeder, like health testing and what a puppy costs.
Reviews that keep themselves current
Your own Google reviews pulled onto the site automatically, so they never go out of date and nothing is typed in by hand.
A breeder site I’ve built
Catrigg Retrievers
A five-star licensed breeder of fox red golden retrievers near Settle, with buyers from all over the UK. The site has litter availability, the waiting list explained, a page for every dog, buyer guides and live Google reviews.
67 enquiries came through the new site’s form in its first month.
What it costs
Every package price is published on the pricing page, from £495 plus £25 a month for hosting and care. Which one fits depends on how many pages and features you need, and I’ll give you a straight recommendation, even if that’s the cheaper one.
Want the detail first? Read What should a dog breeder’s website include?.
Talk to me about your breeder site
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